URL Slug Generator

URL Slug Generator is a free online tool that converts any text — a blog post title, product name, or page heading — into a clean, SEO-friendly URL slug. Type or paste your text and the tool instantly outputs a lowercase, hyphenated slug with special characters removed, ready to use as your page URL.

A URL slug is the part of a web address that identifies a specific page — the /best-running-shoes-2024 in yourdomain.com/best-running-shoes-2024. Well-crafted slugs are short, descriptive, keyword-rich, and use only lowercase letters, numbers, and hyphens. They are a small but meaningful ranking factor in SEO and have a significant effect on click-through rate, as users and search engines both read the URL to understand what a page is about before clicking.

Google recommends using hyphens to separate words in URLs because it treats hyphens as word separators, making the URL readable as individual words. Underscores, by contrast, are treated as joining characters — best_running_shoes is read as a single token rather than three separate words. This means hyphenated slugs rank better for the individual keywords they contain.

Short slugs outperform long slugs in both rankings and click-through rate. A slug like /best-running-shoes is cleaner, more memorable, and easier to share than /the-ultimate-guide-to-choosing-the-best-running-shoes-for-beginners. The rule of thumb is 3–5 words. Remove stop words (the, a, an, of, for, in) unless they are part of a branded phrase. Include your primary keyword as early in the slug as possible.

URL Slug Generator handles all edge cases automatically: it lowercases all characters, replaces spaces and underscores with hyphens, converts accented characters to their ASCII equivalents (café → cafe, naïve → naive), removes punctuation and special characters, and collapses multiple consecutive hyphens into a single one. The result is a universally URL-safe slug that works across all CMS platforms.