Text to Slug Converter

Text to Slug Converter is a free online tool that transforms any text into a clean, SEO-friendly URL slug instantly. Type or paste a title, heading, or phrase and the tool converts it to all-lowercase, replaces spaces with hyphens, removes special characters and punctuation, and strips accents from letters — producing a URL-ready string that follows best practice for web addresses. No manual editing, no memorising the rules, just paste and copy.

A URL slug is the readable part of a web address that identifies a specific page. In the URL https://example.com/blog/how-to-bake-sourdough-bread, the slug is how-to-bake-sourdough-bread. Slugs are generated from the page title or heading and appear directly after the domain name and any folder path. Well-formed slugs use only lowercase letters, numbers, and hyphens — no spaces (which get percent-encoded as %20 and make URLs ugly), no underscores (which Google treats differently from hyphens), no special characters, and no accented letters.

URL slugs are one of the most overlooked but impactful on-page SEO elements. Google explicitly reads the URL slug as a ranking signal — a slug that contains the target keyword helps both crawlers and users understand what the page is about before they even click. A descriptive slug like /best-running-shoes-for-beginners ranks better and earns more clicks than an auto-generated ID like /page?id=4821. Clear, readable slugs also appear in social shares, email previews, and search result snippets, making them an important part of your overall content presentation.

Good slugs follow a set of widely accepted rules. Use all lowercase letters to avoid duplicate content issues — most web servers are case-sensitive, so /About and /about can serve different pages or return 404 errors. Separate words with hyphens, not underscores — Google treats hyphens as word separators but underscores as joining characters, so best-practices (two words) is interpreted correctly while best_practices is read as one word. Remove stop words like "a", "the", "and", "of" to keep slugs short and keyword-focused. Keep slugs concise — three to five words is ideal. Remove all special characters, punctuation, and accented letters.

Bloggers and content writers use Text to Slug Converter every time they publish a new post. In most CMS platforms like WordPress, Webflow, and Ghost, the slug is auto-generated from the title — but auto-generated slugs often include stop words, excess words, or formatting that is not optimal for SEO. This tool lets you craft a clean, optimised slug before you set it in your CMS. Web developers use it when creating routes, API endpoints, and folder names that follow REST conventions.

E-commerce managers use it for product and category page URLs. Product slugs should include the product name and key attribute — /mens-leather-wallet-brown rather than /product-4821. Category slugs should be broad and keyword-rich — /running-shoes rather than /cat12. Landing page slugs should match the campaign keyword — /free-trial rather than /lp1. Each of these slug decisions directly affects search rankings, ad quality scores, and user click-through rates.

Text to Slug Converter works entirely in your browser — no data is sent to any server. As you type or paste your text, the tool instantly lowercases every character, replaces spaces and special characters with hyphens, removes punctuation and symbols, converts accented characters to their ASCII equivalents (so "café" becomes "cafe"), and collapses multiple consecutive hyphens into a single one. The result is a clean, copy-ready slug you can paste directly into your CMS or codebase.